Fig.
A concept redesign for a cat café and adoption lounge — characterful and editorial, where booking a visit and meeting the cats feel effortless.
00 — About the client
A concept for a cozy café where people drink coffee and spend time with adoptable cats. Most pet-business sites lean on clip-art and stock — this one treats the space and the cats as the brand.
01 — The brief
What they needed
Capture the calm, characterful feel of the room and make booking a visit or browsing adoptions effortless.
The constraint that shaped it
It has to stay warm and personal without tipping into cutesy — design-led, like a café you'd actually want to sit in.
02 — Typography
Display — Fraunces
Aa Gg
The quick brown fox.
Body — Geist
The quick brown fox jumps over the lazy dog. 0123456789 — legibility holds from caption to paragraph.
Why this pairing
A soft, high-contrast optical serif gives the café its friendly editorial voice; a clean humanist sans keeps the menu, hours and booking practical, with handwritten script accents for warmth.
03 — Color
Cream
#e4dbd1
Deep olive
#2a2e1f
Dusty rose
#dd8f88
Warm taupe
#756858
04 — The work
05 — What this explores
A concept study, not a client result: the point is to show the strategic move, the interface direction, and the kind of conversion path we would build if this were commissioned.