Greg's Manufacturing
A heritage mill's catalogue, built for buyers up north.
00 — About the client
A 90-year Manitoba mill making core boxes, lumber and wood products for mining and drilling crews — stuck on a dated Wix site that hid the catalogue and buried the heritage.
01 — The brief
What they needed
A rugged, tactile catalogue site that sells core boxes by spec and ships the brand across the north.
The constraint that shaped it
Industrial and Canadian, never glossy-corporate — paper and machinery, no stock photos, no AI sheen.
02 — Typography
Display — Poppins
Aa Gg
The quick brown fox.
Body — Questrial
The quick brown fox jumps over the lazy dog. 0123456789 — legibility holds from caption to paragraph.
Why this pairing
A heavy black display stamps the headlines like milled lumber; Questrial keeps the spec tables and product copy quiet and legible.
03 — Color
Boreal char
#1d0e03
Amber light
#c4a882
Forest
#4a6741
Cream
#f5f0eb
04 — Wireframe → Mockup → Live
Wireframe
Catalogue pulled forward — core boxes by spec, the heritage story right behind it.
Mockup
Charcoal + warm amber machinery light; tactile paper editorial, zero corporate gloss.
Live
Scroll-scrubbed machinery cinemas, liquid-glass nav, 54 products, full technical SEO.
05 — Outcome
Full catalogue + technical SEO migrated off Wix
06 — In their words
“It finally looks like the company we actually are — built up here, shipped across the north. Nothing about it feels like a template.”
Ownership
Greg's Manufacturing, Cranberry Portage MB