Hayley Jane
A touring artist's whole world — dates, songs and store — on one stage.
00 — About the client
A touring rock-and-folk artist whose audience was scattered across Spotify, Bandsintown, a merch host and a half-dozen social tabs. There was no single place a fan could land, hear the music, find the next show and leave with a ticket — or a shirt.
01 — The brief
What they needed
Build one home that turns a curious listener into a fan in a seat: hear the music, see the tour, buy the ticket and the merch without ever leaving.
The constraint that shaped it
Live music is felt before it's read. The site had to carry her warmth and energy — bright, sunlit, folk-poster bold — without burying the one button that sells a ticket.
02 — Typography
Display — Roboto Condensed
Aa Gg
The quick brown fox.
Body — Roboto
The quick brown fox jumps over the lazy dog. 0123456789 — legibility holds from caption to paragraph.
Why this pairing
Roboto Condensed stamps the tour headlines tall and tight like a sun-bleached gig poster; Roboto keeps the date lists, song titles and checkout quiet and legible underneath.
03 — Color
Sunflower
#ecc451
Olive
#66661f
Stage black
#000000
Paper white
#ffffff
04 — The work
05 — Outcome
Fan visits a month to a single tour-and-music hub
06 — In their words
“My tour, my music and my store finally live in one place. Fans land, hear a song and grab a ticket without bouncing around five links — and it actually looks like my show feels.”
Hayley Jane
Musician · hayleyjane.com