Wren Salon & Spa
A concept redesign for a booking-first editorial that fills the chair, not the voicemail.
00 — About the client
A Monroe Ave hair salon stuck on a dated Weebly — gray swooshes, a script logo, stacked award badges, and a still-live COVID notice that made a good salon read as abandoned.
01 — The brief
What they needed
Make booking effortless and make the brand feel like a place worth showing up early for.
The constraint that shaped it
The good instinct was buried in their own copy — 'your hair is a personal form of expression.' Lead with it.
02 — Typography
Display — Sentient
Aa Gg
The quick brown fox.
Body — General Sans
The quick brown fox jumps over the lazy dog. 0123456789 — legibility holds from caption to paragraph.
Why this pairing
Sentient sets the cover line like a fashion magazine; General Sans keeps the service menu and booking UI clean and quiet.
03 — Color
Ink
#221c18
Terracotta
#b4502e
Oat
#e8dfcf
Cream
#f4eee4
04 — Wireframe → Mockup → Prototype
Wireframe
Booking entry in the hero — service → stylist → time, above the fold.
Mockup
Warm editorial hair photography; terracotta marks only Book.
Prototype
Real-time availability, a stylist picker, a confirmation that feels like an invitation.
05 — What this explores
A concept study, not a client result: the point is to show the strategic move, the interface direction, and the kind of conversion path we would build if this were commissioned.